KC HUT

Building Your Blog’s Brand

There’s often a lot of confusion around what branding actually is. Most consumers see a soft-drink or computer company as a brand name, but it goes far beyond that. It’s not as easy as doing a simple reverse phone lookup or Google search. Branding yourself is the way you present your image, whether it’s a blog or brick-and-mortar business, to the rest of the world. It’s the reputation, connotations, and image that is given to your venture. Branding is such an essential component in standing out from the crowd. Branding, in essence, is your identity and there are key steps that every business must take in order to effectively communicate their image.

Consistency and Clarity
The first step that you want to take with any business, blog, or otherwise is to always be clear and consistent. If you’re not sure what this means, for example, if you run a blog you want to stick within your niche. If you’re constant moving outside the focus of what you do, it’s going to confuse your readers. You always want to be clear with the message you’re projecting. This can be with anything from the imagery, color, or content. Having a clear focus and asking yourself, “does this fit with what I do” before you click the “post” button is a basic first step to branding yourself.

Logo or Image
Having an identifiable logo or image that stands out is a great way to establish a brand. Remember, this isn’t your brand, but it’s the image that people will associate with your product. Your logo is the first impression and should reflect what message you’re trying to put out there. Put a lot of thought into this and don’t use it simply because it looks cool. If you’re not sure where to start, do some research and see what other blogs are doing. This can give you a good idea from where to start from.

Visibility
These basic principals can work in most any field, but as far as blogs are concerned, you need to keep your visibility high. This could start from the approach of updating your content often, but should eventually translate into increasing your visibility on other sites. This could mean guest-blogging or building a community around your services or advice. The more you engage with online networks, the more they’ll interact with you.

These approaches are the basic building blogs when you’re trying to build your brand. As your blog or business evolves, you’ll want to take a more concentrated and thoughtful approach towards other aspects of your brand but these tips will give you a good starting point. The branding process isn’t quick and easy. It takes a multi-faceted approach that is ever changing, but will always translate into the most effectively delivery system of your image. Take your brand seriously and give it a lot of thought before you put yourself out there.

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