KC HUT

The One Thing You Must Do To Break-Through Your Current Online Earnings

It is pretty amazing to me that many companies are putting in tons of money for something that they don’t know if they work.. Internet marketing is one very good example. If you are in the advertising / marketing field, you may have seen companies putting in good money for ‘branding’ purpose. To me, not all companies have the budget for ‘branding’. And seriously, I would advise companies (& individuals) to focus on conversion instead.

I write this post with the purpose to educate and help you to determine if your money (or your company) is well-spent through online campaigns.

The keyword here is measure. You cannot manage what you can’t measure. It is through testing that I managed to increase my Adsense earnings by 200 to 300%, it is through testing that I discover profitable keywords with extreme high ROI ($0.20 per click to convert a $400 course). I mean, what is better than having an increased in revenue without additional budget for marketing =)

No matter how much you spend currently for your marketing campaigns, you must track and measure if the channels are effective. Google Analytics is one of the best tools (its free!) in the world to help you measure such effort. Everything seems to clear up once you look into the analytics report.

The following is one video that illustrates how to identify profitable keywords by using Google Analytics.

If you are still unsure what this post is about, drop me an email and I will be glad to help you out =)

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