KC HUT

Search Engine Optimization Tips For Your New Site

As I am a member with the BNI Harvest Chapter, I offer my help to optimize the chapter’s website for search engines based on some relevant keywords. At the time of writing, the BNI Harvest Website is ranked number 1 for the keyword, Networking events in Singapore and networking events (number 3) when you search in the Yahoo.com.sg. The site also ranked on first page of Google (Singapore) for some keywords such as Business Networking events (number 2).

I think this is also a good case study to share some of the strategies I used so that to help you in optimizing your new website for the search engines as well. Let us start with the on-page optimization:

1) Descriptive titles – Every web page should have a unique title to describe the content of the page. A one or two liner should be enough to do the job.

2) Use text-based navigation menu – Use meaningful anchor text to link to your internal pages. This will help the search engines to allocate more relevancy to your page.

3) Include keywords in critical places – In general, you should insert keywords in your page META tag, images, headers and most importantly, in the content of your page.

You can read the comprehensive guide on Google Search Engine Optimization released by Google here. There are many other things you can do to your page but I find the above three things work best for me =)

If its so easy, why everyone is struggling?

Of course SEO does not stop here. What we have done above only covers 20% to 30% of all our effort. What matters most is how you are going to get people to link to you. This is where the other 70% fits in. The following are some of the ways to boost up your rankings via link baiting.

1) Write articles with your author’s bios and submit to article directories. Visit this top 21 directories list to start off.

2) Comment on blogs and get people to visit your site. This works well if your comment is highly valuable and people will click on your name to find out more.

3) Rand from SEOMoz mentioned something on getting awesome links sometime ago.Watch this useful video and apply the techniques!

Popularity: 13% [?]