KC HUT

What Is Your Mission Critical Page

If you were to scrap all your pages in your site but only leave one page untouched, what page will you be keeping? If you have something in your mind right now, you are on the right track. If nothing stands out particularly, perhaps this is time for you to rethink and refocus your site’s purpose.

For most websites, Mission Critical Page (MCP) is their sales page where visitors will be taking actions such as downloading of software, signing up a form, clicking an image or buying a product. Your company history, portfolio, testimonials, staff or contact us pages is nothing near critical.

Identifying your Mission Critical Page is only the first step. The next important step is to be focus.

One objective per page
This not only apply to all normal pages, this is also extremely true for Mission Critical Page. If the BIG objective of your site is to get sales, your Mission Critical Page should do just that. Don’t start selling advertising blocks on your MCP or talk about your other related products or services. Be focused and help your visitors to realize your greatness and take action.

It is seldom that a home page will have the highest conversion because home page is the most unfocused page in the entire site especially for corporates. There is nothing wrong with unfocused home page as long as it can help to guide your visitors to the respective pages with unique objectives.

Keep testing to achieve break-throughs
The only way to achieve a higher level of results is through testing. There is no way that your current MCP is the best version… There is always room for improvements, the question now is whether if you are prepared to make that uncomfortable change.

Remember, focus brings great power!

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