Web Analytics For Dummies - Reviewed
Most Webmasters would agree with me that statistics is very important when it comes to study the behavior of your visitors. With the proper knowledge and tools, we will be able to capture the analyze the correct data and improve our web site accordingly. Web Analytics For Dummies has managed to illustrate these concepts in an easy to read format for especially for the beginners.
The most common misconception among the Webmasters is the understanding of the metrics such as hits, page views and uniques. This book starts off by clearing some of these misunderstandings so that you can easily identify the web site’s potential just by looking at the logs.
What analytics tools to use?
Part 2 of this book consists a whole list of web analytics tools that you can employ for your web sites. The authors touch on free tools such as Google Analytics as well as other more sophisticated ones from Webtrends. It also explains the difference between the server, client and hosted solutions. This is an essential point to consider prior to any usage of the tools.
The third part of this book teaches the readers how to filter out the useless data from the web logs and concentrate on the data that matters. More important information such as users’ referrals and search engine keywords are stated in this book and the author has also put in effort to ensure that the readers will know where to grab these data using popular tools.
Optimize your web site to suit your visitors
With the focus on the customers, the last part of the book illustrates how can one improve the web site after studying the traffic behavior. For instance, if you notice that one of the sales page is having a high exit count, it may be wise to take a look and see what can be done to retain the customers.
Overall, I would recommend you to read this book especially if you have no idea what to look for every time you log into your Awstats or Google Analytics account 
Popularity: 13% [?]
About Author: KC is an Internet Entrepreneur with several years of forum marketing experiences and frequently shares how to generate income online from various channels. Find out more about KC.
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
Comments
No comments yet.
Leave a comment