Starting an Online Business For Dummies - Reviewed
The latest edition of this amazing dummies series has captured my attention and I would like to say that Greg Holden has thoughtfully presented this topic for anyone including the current Internet Entrepreneurs
Greg is the founder of Stylus Media that creates Web pages for small businesses. Greg has also authored more than 35 books and numerous magazine articles.
This newly published 5th edition starts off by introducing the latest tools for online business. Moving on with the technologies, you can better utilize RSS feeds, VoIP and blogging to power up your existing business. The 1st part of this book includes a very useful step by step guide that illustrates how can one create an online business in ten steps!
In my opinion, the most useful content falls in the 2nd part of this book. You will learn how to organize your website to make it visually attractive so that customers will stay and make a purchase through your site. Chapter 5 - Organizing your business site and attracting customers will benefit any readers greatly as it talks about how can you format a normal content to something that your readers will read from start to end
What I liked about this book is it manages to introduce the set up of a online shopping store with payment system without going into too much technical aspects. You will learn how to set up a merchant account or simply use Paypal to automate your online transaction.
Greg has also added in three useful chapters that points out how to source for profitable businesses. You will learn more about running a business on eBay, Amazon and Cafepress.
Another online business fundamental is the Search Engine Optimization. I am glad that Greg has included a chapter that introduces SEO to the readers. I find that the SEO section is very useful for most beginners as it mentions on the placement of the keywords and how to make your site indexable.
The only suggestion for improvement is the last chapters where it talks about law and accounting.. I wish that Greg had put in more open source tools for the Internet Entrepreneurs
To summarize, this is another great book that I would highly recommend to the new Internet Entrepreneurs as all the information in this book can be easily absorbed.
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About Author: KC is an Internet Entrepreneur with several years of forum marketing experiences and frequently shares how to generate income online from various channels. Find out more about KC.
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Yes,these dummy series book are very good for beginners ,since basics should always be right and these books gives a strong basics