KC HUT

18 Most Powerful Words in Advertising

I am recently reading the book, Weekend Entrepreneur from Michelle Anton and she has shared the 18 most powerful words in advertising which I find it pretty useful to share

The following are the 18 words that affiliate marketers should utilize when they are doing their ads especially for PPC programs like Google Adwords or Yahoo Search Marketing. Research has shown that the CTR (Click-Through-Rate) of the ads will increase significantly if an advertisement fully make use of several words like:

1. Free
2. Now
3. New
4. How To
5. Save
6. Guarantee
7. Money
8. Easy
9. Simple
10. You
11. Proven
12. Love
13. Results
14. Discovery
15. Fast
16. Amazing
17. Sex
18. Profit

The most important factor is to experience and test your copy until you find one that converts well. Good luck

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