KC

18 Most Powerful Words in Advertising

I am recently reading the book, Weekend Entrepreneur from Michelle Anton and she has shared the 18 most powerful words in advertising which I find it pretty useful to share :D

The following are the 18 words that affiliate marketers should utilize when they are doing their ads especially for PPC programs like Google Adwords or Yahoo Search Marketing. Research has shown that the CTR (Click-Through-Rate) of the ads will increase significantly if an advertisement fully make use of several words like:

  1. Free
  2. Now
  3. New
  4. How To
  5. Save
  6. Guarantee
  7. Money
  8. Easy
  9. Simple
  10. You
  11. Proven
  12. Love
  13. Results
  14. Discovery
  15. Fast
  16. Amazing
  17. Sex
  18. Profit

The most important factor is to experience and test your copy until you find one that converts well. Good luck :D

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About Author: KC is an Internet Entrepreneur with several years of forum marketing experiences and frequently shares how to generate income online from various channels. Find out more about KC.

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